Apple announced in a press release this morning that CEO Steve Jobs will be delivering a keynote address to kick off their Worldwide Developers Conference (WWDC) on June 7th. The sold out conference will run from June 7 to June 11 in the Moscone Center, with Jobs’ keynote scheduled for 10 a.m. PST on the first day. The conference is aimed at providing “advanced content for skilled developers” and will include 100 technical sessions and labs led by Apple engineers.
It is very likely that Jobs’ keynote address will center on the fourth generation iPhone. Apple is undoubtedly feeling the pressure to get consumers excited once again about their smartphone, given the announced Android update 2.2 ‘Froyo’ last week at Google I/O and the recent launch of the Sprint HTC EVO 4G, which critics have called one of the best smartphone currently available. It will be interesting to see, though, what Jobs will be revealing that we haven’t already seen. For those readers who haven’t been keeping up with Apple news, Gizmodo and Taoviet both leaked prototypes of the fourth generation iPhone due for this summer.
Considering how little time has passed since these leaks, it seems impossible that Apple and Jobs could have revamped the iPhone 4G hardware or the iPhone OS 4.0 in any dramatically new way. That said, however, it would be naive to think that Jobs doesn’t have something up his sleeve, and that WWDC would be the ideal venue to expose his trump card. For all we know, those leaked iPhone models could have just been early prototypes, or the currently available iPhone OS 4.0 beta might not include all the latest software enhancements. It will be very, very interesting to see what he has planned for this keynote and if it will be a large enough launch to keep Apple’s iPhone in viable competition with Android in the smartphone market.