Apple is usually never short of new products to release and market. Even when there is an occasional lull in activity, the Cupertino based company is always upgrading or hyping something new. The iPhone 4 of course has been the latest of the company’s ventures, though the negative press it has been receiving the last several weeks have revealed weaknesses in the company’s PR strategy. Perhaps some of the latest news from the company will draw attention away from iPhone 4’s issues. Today, Apple officially announced a refresh of its iMac line of desktop computers boasting power, simplicity, and of course aesthetic brilliance.
The biggest improvement to the new iMacs has to be their new processing power. The previous generation mostly ran on the Intel Core 2 Duo, while this year’s upgrade now utilizes Intel’s i3, i5 and i7 line of processors. The move from Apple comes surprisingly late as the company revamped its Macbook Pro line with the processors much earlier this year. Speeds for the dual-core i3 and i5 go up to 3.6 GHz while the quad-core i5 and i7 models go up to 2.93 GHz. To complement the change in CPUs, the iMacs also sport a new graphics processors as well. The various iMac models use different versions of the ATI Radeon HD, the graphics memory ranges from 256 MB DDR3 all the way to 1GB DDR5. It’s no surprise that these new desktop computers pack a punch as they’re geared towards average users and professionals alike.
Regarding data storage, customers can upgrade the 27” model to a 256 GB Solid State Drive (SSD) as either a primary or secondary drive. Known for being excellent for all types of media and content creation, the iMacs also come equipped with Apple’s backlit LED displays. Screen sizes range from 21.5” to 27” unfortunately, like all Apple products, it’s priced higher than most monitors of similar size and quality. Additionally, all the SD card slots support SDXC which allow it to work with the latest high-capacity memory cards.
Along with release of the iMacs, Apple has also introduced a new device that promises to add to the experience. The Magic Trackpad as it is called, is a multi-touch glass and aluminum pad used to perform the gestures that have become a staple part of the Macbook line. While it had its own special announcement this morning, the Magic Trackpad goes hand-in-hand with the new iMac line. The Trackpad will entirely change user interaction with the iMac, especially considering how fast multi-touch had taken off for Apple’s other devices.
Leading up to today’s announcement, there was a good deal of speculation and rumors about a refresher of the iMac line that can be now put to rest. The new computers are fast, beautiful, and serve the purposes of many different demographics. One thing to note, however, is the pricing of the new iMacs. The basic 21.5” model starts at $1,199, however, as soon as you move up to the 27” i5 model, you’ll have to spend at least $2000. The Magic Trackpad is sold separately for $69. The new iMacs are currently available and can be purchased from the Apple Store.