On August 27, 2006, during the Emmys, Apple showed off three brand new “I’m a Mac and I’m a PC” advertisements. Steve Jobs had stated that he had over 20 more “in the can” during the WWDC, when he announced the new Mac Pro. These ads are a powerful marketing scheme for Apple and on a plus side many of these are quite true, but a few are just innacurate.
Apple Ads Summary:
- Accident – MagSafe power cords prevent Macs from being yanked
- Angel/Devil – Pre-Intalled iPhoto easily allows organizing photos
- Trust A Mac – Mac OSX can’t get a virus or any spyware or viruses
Taking a look at these three, to begin with the “Accident” ad is appropriate because the MacSafe power cord is a unique feature which is only offered on Macbooks and Macbook Pros, while no other equivalent feature is offered by other hardware manufactures. However the second Ad, about iPhoto, is a bit overdoing it since there are thousands of applications to manage photos for Windows. Although Macs may come ready with iPhoto software, plenty of free organization and editing tools are available for Windows. The third Ad claims that Macs don’t get viruses. Since Apple’s Mac OS only holds a few percent of the market share, most spyware apps and viruses are usually targeted at larger audiences. Although their claim may be true for the time-being, more Mac-targeted viruses will find their way as more users start using Macs.