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ShowStoppers 2010: Aisle411 iOS App
October 6, 2010 10:36 AM

Yesterday, I had a chance to meet up with the folks at Aisle411 at ShowStoppers 2010 before CTIA 2010 kicks off in San Francisco. While most people are familiar with location-based services such as FourSquare and Gowalla, the Aisle411 iOS app tries to mix some extra discounts and deals elements into to mix.

With the app installed, the geo-location feature detects your presence at a store and brings up a floor plan map. While Google Navigator only brings you to the store, Aisle411 helps get around once inside. The app currently only supports about 1000 retail stores across the country, but a company representative claims that will increase over time.

In addition, once a person arrives at a store, they can choose to check-in and let their friends know where they are through existing social networking services. The app also includes a barcode scanner to check prices and read reviews on items from Aisle411 will also let companies tap into their app to offer deals, discounts, and rewards through their service.

Although the demo shown in the video above was merely a simulation, the company’s PR folks assured us that the full app was nearly complete. It’s a hard sell considering that there are┬ámany services that offer check-in capabilities and many more that offer deals and discounts already. However, if they come up with something creative, it isn’t too hard to make room for another app on your home screen.


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